![]() ![]() And it makes sense considering that 45% of the traffic to our blog in July came from organic search. In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. Right?Īs you probably know, one of the main benefits of blogging is the search engine optimization (SEO) value it provides. But why should you care? That stuff is buried deep in the depths of your blog, and no one is going to see it anyway. If you've been blogging for a while, I'm willing to bet you've got some old, stale content lurking in the shadows of your blog. ![]() ![]() So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Luckily, just like it's easy enough to change your address, go shopping for stylish new clothes, get a brand new haircut, or buy new music, it's also pretty easy to update your content.Īnd doing so can help you extend the life of your popular, high-performing content as well as save you the time and resources from creating content from scratch. Over time, what once was an accurate, fresh piece of content becomes, well. Unfortunately, your marketing content is no exception. ![]()
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